to collect
21. Apr 2026,

It's time to collect. And even more often, it's time to gather together. Because many minds have more and better ideas. And it's precisely those that are needed — in collectible quantities. And as fresh and unspent as possible.
Do you have a tendency to collect things?
Or has it already grown into a full-blown collecting passion?
Well then, tell me what you love to collect most.
No, I'm not asking why. That's your private business, after all.
What do you mean you don't know the word private?
Ah, I see what you mean.
Private was a thing of the past.
Back in the days when social and media were still two separate things.
The days when people would cry out in outrage if the state dared ask citizens about their personal lives.
Like, say, how many people lived together in a shared apartment or house.
That used to be called private data.
But now, in the modern and supposedly better times of human development, the data is still personal — only the owners of that personal information have lost sight of that fact, and so they've sent it all out onto the screens.
Yes, the public monitors of phones and computers.
And there, these massive quantities of highly private, personal information about you and me are being collected.
Not manually, mind you.
For decades now, industrious HiTech companies like Google, Facebook, Twitter, Instagram, TikTok, and LinkedIn have been at it 24/7, pursuing this passion with remarkable dedication.
The transparent citizen has been created.
Often unknowingly, but more or less voluntarily.
Compared to that, we Homo Sapiens-ers are rather modest in our collecting passions.
We collect experiences — by the bucketload, every single day — and we collect other things that matter to us.
Money, stamps, relationships, travels, and status.
Since we're already busy collecting, let's make sure we also gather together every now and then.
Because the social wiring of human genes doesn't need any media for that.
The pure exchange of thoughts and emotions under the Woodstockian imperative of assembly is uplifting and makes us stronger.
This phenomenon, I believe, is called community.
Because together, we accomplish more.
Solo fighters may come across as heroic, but they're consistently in the minority.
Ready to collect? Let's go!

