Be Quem or Con Venient

Over the centuries, the meaning shifted — yet the spirit stayed the same.
Today, Be Quem has morphed into something we call convenience.
And really, who doesn’t like life a little more comfortable?

The market of convenience has become a global religion.
Everything promises to make life easier, faster, smoother — to save time (what for, exactly?).
To let us focus on “more important things.”
So far, so comfy.

Advertising sells the gospel of Be Quem or Con Venient with irresistible charm.
Who wouldn’t want to “save time”?
But let’s face it — time isn’t something we can stash in a savings account.
It just keeps ticking, indifferent to our conveniences.

Convenience trims the effort out of life.
The body relaxes. The muscles yawn.
Why flex a single neuron when an app can think for you?

There was once a time when stores had opening hours,
and humans had patience.
Now? Those words belong in a museum.

Anytime.
Anywhere.
Everything.

No rush to catch a shop before closing.
No waiting when “same-day delivery” is just a click away.
No headache when AI writes your thesis for you.

What a paradise.
Or rather — what a perfectly curated coma.

When convenient becomes a way of life, something precious quietly disappears.
The thrill of success when your own words earn praise.
The sweet relief of grabbing flowers just before the store shuts.
The shared smile over a meal you cooked yourself.
The deep, physical joy of a body well used.

“Be Quem?”
"Non opus est."
No need.