Well, Eve?

Eve has only one tiny little problem she'd rather not talk about. 

Behind her back, people say she's a bit uneducated and far too trusting. 
Qualities, in other words, that society doesn't particularly admire. 
Unless, of course, you're a con artist, a romance scammer, or a financial adviser.

But Eve sees herself less as the untrained and more as the innocent — a bit player in the theatre of life who simply didn't read the script the way everyone else did. How often do her opinions and those of the people around her land in completely different places, drawing sympathetic smiles from the other side. 
Much of that is down to her focus — or rather, her ability not to see certain difficulties and problems. 
Or her choice not to.

Speaking of which: Eve sometimes lacks the internal filter that catches certain thoughts before they make it out of your mouth. 
That filter would save her quite a few raised eyebrows and offended expressions. 
Though — Eve notices neither the one nor the other.

"So, Eve, what do you think of this idea?"

Questions like that trigger a hyperactive chain reaction in Eve. 
She simply doesn't know the architecture of obstacles that tends to block fresh ideas at the door. 
Eve is creative. 
She lets thoughts take flight and follows them until they take on more concrete shapes and genuinely exciting images.

There's a story that follows her around: "Everyone said it couldn't work. Eve didn't get the memo — and just kept going until the thing actually worked."

Eve doesn't belong to the guild of manipulators. 
Her way of thinking isn't built for that. 
She makes decisions with clarity, without marshalling an arsenal of hidden agendas.

And yet there are moments and situations that make one question absolutely necessary: "Eve — do you really want to do that?"

Being naïve isn't a flaw. 
It isn't something to laugh about. 
It's closer to a version of innocence. Or perhaps a shortage of scepticism — and maybe, just maybe, a shortage of prejudice.

I often find it genuinely refreshing when someone's view of a thing or a person comes out positive and creative — without immediately reaching into the package for the insert listing all the possible side effects. 
What would creative meetings look like if possible problems and obstacles were always standing in the doorway? 
If every new idea was immediately tripped up by difficulty?

Creativity would quietly excuse itself and leave.

Yes, naivety has a false bottom. 
At least one. 
But those who, in certain moments, choose to focus on the potential of naïve thinking will be surprised to find quite a few new, previously unopened doors.

Naivety can win the creative process for itself.

"So, Eve — are you naïve?»
«Excuse me?"